Computer/Peripheral Hardware Sample Reports

You can select up to "sanitized" versions of actual Rauch Associates custom research reports. Reports can be selected from any combination of Market Segments and/or Study Types. When you have finished selecting the reports you would like to review, select Order Sample Reports. Reports will be delivered to you via EMail in PDF format.

These sample reports are based on actual Rauch Associates custom research projects but have been abridged for simplicity and clarity. The information appearing in sample reports has been altered to obscure the identity of the actual companies and products involved in the study. With the exception of common products and operating systems, all data and company and product names are fictitious. For simplicity, the level of detail appearing in sample reports has also been reduced from that in the original studies.

The available sample reports relating to Computer and Peripheral Hardware are listed below.

		SAN Storage System Competitive Analysis - This analysis examines the sales model, key selling points and differentiators, target markets and features and capabilities of the Storage Area Network (SAN) products from a set of major competitors. The report also examines product pricing, professional services offered to support the products, break/fix model, target markets and applications, and system performance associated with the products.

		Data Storage Solutions Competitive Analysis - Targeting a leading full-line provider of unified enterprise storage solutions that deliver data management, a scalable storage infrastructure, data protection, and data access, this report takes a detailed look at the competitor's storage systems' availability features (e.g. single points of failure, system’s cache mirroring implementation, how power failures are handled, etc.) and performance capabilities. The analysis also includes details on the software implementation that supports the storage systems, service and support, and future hardware and software plans.

		Data Storage Products Competitive Analysis - This report details the pricing breakdowns for a series of specific SAN, NAS, and CAS data center array configurations of selected product models from a key data storage system competitor. In addition to detail line-item pricing for the storage systems themselves, the analysis includes the length of the no cost in-warranty maintenance period and line-item quotes for the software components necessary to operate the storage systems.

		Printer/Copier Marketing Expenditure Competitive Analysis - This report benchmarks the worldwide marketing cost structures of a major printer/copier manufacturer. The analysis includes a breakdown of worldwide operating expenses (expense categories in R&D, sales, marketing, and G&A) by region (North America, Europe, and Asia-Pacific), worldwide headcount broken out by region in R&D, sales, manufacturing, marketing, and administration, and all marketing program expenses by category (advertising, event marketing, merchandising, direct marketing, public relations, CRM/E-marketing, research, sales tools, etc.) also broken out by region.

		European High-End Server Services Competitive Analysis - This report examines the differences between Silver-level enterprise services vs. Gold-level enterprise services with regard to the high-end servers from a major computer server vendor in each of the European territories UK, Germany, and France. The study looks at the subtle details between the way the competitor promotes its support services and the level of support actually provided. In particular, the analysis details the up sell methodology the competitor employs for customers initially looking only at the features of lower (e.g. Bronze) warranty service levels, and what specific issues are covered at each support level.

		Wireless Push-To-Talk Competitive Analysis - Performed for a major cell phone service provider, this report looks at how a competitor's push-to-talk (PTT) service impacts the competitor's business with regard to customer profile, churn rate, the impact of PTT on users’ cellular usage, the average Minutes of Usage (MOU) for typical PTT users for one-to-one and group calling, average PTT latency rates, and overall PTT marketing strategy.

		Printing System Competitive Analysis - Targeting a high-end printer system manufacturer that designs, develops and markets an integrated suite of applications designed to help organizations manage, store, distribute and produce digital documents, this analysis details the competitor's strengths and weaknesses including an assessment of what makes them unique in the marketplace, sales force is structure, sales volumes, and key printer system product feature details and capabilities.

		Enterprise Departmental Server Analysis - This report presents the results of an analysis of the pricing, discounts and sales strategy of a leading system manufacturer’s enterprise departmental servers. In particular, the analysis includes a breakdown and description of system pricing structures, product overview, and sales approach.

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