Battle Cards and Sales Guides Sample Reports

You can select up to "sanitized" versions of actual Rauch Associates custom research reports. Reports can be selected from any combination of Market Segments and/or Study Types. When you have finished selecting the reports you would like to review, select Order Sample Reports. Reports will be delivered to you via EMail in PDF format.

These sample reports are based on actual Rauch Associates custom research projects but have been abridged for simplicity and clarity. The information appearing in sample reports has been altered to obscure the identity of the actual companies and products involved in the study. With the exception of common products and operating systems, all data and company and product names are fictitious. For simplicity, the level of detail appearing in sample reports has also been reduced from that in the original studies.

The available sample reports relating to Battle Cards and Sales Guides are listed below.

		EAM Competitive Battle Card Analysis - This report represents the results of an analysis regarding the information necessary to produce a Battle Cards against a specific competitor. The corresponding Battle Card that was produced from the analysis is also included.

		Project & Portfolio Management Competitive Sell Against Guide - This Sell Against Guide, produced to target a leading provider of Project & Portfolio Management software, provides a tabular comparison of the offering and includes sections on product features, key messaging, market share and analyst commentary, strengths and weaknesses comparison, sales landmines and general competitive messaging, complete product pricing, customer success stories and proof of concept. The report also contains a separate section that adds additional information necessary to clarify, augment, and explain caveats presented in the Sales Guide section.

		Competitive Sell Against Guide - The next level of detail beyond a Battle Card, this report provides a tabular comparison of a target competitor relative to a client offering and includes sections on product features, key messaging, market share and analyst commentary, strengths and weaknesses comparison, sales landmines and general competitive messaging, complete product pricing, customer success stories and proof of concept. The report also contains a separate section that adds additional information necessary to clarify, augment, and explain caveats presented in the Sales Guide section.

		Sample Competitive Product Presentation - This PowerPoint presentation provides an example of a complete competitive product positioning presentation based on detailed competitive research. The presentation illustrates a networking product competitor's full product line, primary target markets, solutions marketing approach, what products are targeted to various market segments, and pricing summaries.

		IaaS Battle Card - This battle card targets a major provider of global Infrastructure as a Service (IaaS) solutions to enterprise customers. The card is intended to serve as a quick reference to enterprise sales reps and contains sections on Company Strengths and Weaknesses, Product Overview, Sales Strategy, Value-Add Elevator Pitch, Objection Handling, and Pricing.

		Configuration Management Competitive Battle Card - This document illustrates a battle card targeting a major enterprise software competitor in the configuration management space. The card is intended to serve as a quick reference to enterprise sales reps and contains sections on Competitor Overview, Competitor Market Share, General Positioning, Sales Model, Key Customers / Markets / Demographics, Key Partners, Top Landmines to Anticipate (along with ways to counter these landmines), Top Landmines to Leave, Future Product Direction, Pricing Philosophy / Deal Structure, Promotional Methodology, and Professional Service Offerings.

		Sample Company/Product Presentation - This PowerPoint presentation illustrates a competitor profile that is designed to provide an executive overview of a target competitor. The presentation includes descriptions of company overview, product overview, competitor strategy including top initiatives, comparison to other competitors, a SWOT analysis, and suggested ways to beat the competitor in sales situations.

		Sample Software Product Battle Card - This sample is a mock up of a software product Battle Card/Kill Sheet that can be used by sales reps to quickly identify key sell points while at the same time countering customer objections planted by a competitor

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