Competitive Advertising, Promotion and Marketing Analysis - This analysis presents the sales, marketing, advertising and promotional structure for several high-tech competitors. Among other things, the report determines “Variable Marketing” expenses (to include advertising and promotional expenses) and “Fixed Marketing” expenses to include marketing expenses for marketing personnel, a determination for each of the five sales regions US and Canada, Latin America, Japan, the Pacific Rim, and Europe.

Connectivity Product Suppliers Competitive Analysis - This analysis was initiated by a major connectivity ISV to examine the product features, positioning, and channel management strategies of two key competitors. Specifically, the report describes each company’s pricing and target marketing strategies as well as identifying the resources allocated for product development and support.

Computer Manufacturer Competitive Marketing Structure Analysis - Performed for a major computer systems manufacturer, this analysis obtains detailed information regarding how a leading manufacturer of business systems allocates its marketing expenditures. The analysis includes a description of the company’s marketing structure and organization including an estimation of the company’s overall marketing vs. selling costs as a percentage of revenue including headcount estimates and dollar expenditures.

Enterprise Asset Management Software Market Analysis - This analysis presents a sampling of the results from a report focused on Enterprise Asset Management (EAM) software. The report gives in-depth information on the EAM structure, marketing/sales strategies, sales operations, product pricing, customer base profile, implementation and product strategy for specified companies and products.

Data Warehouse Competitor Analysis - The data warehouse and OLAP strategy of two major competitors, including major office locations, number of employees, number of sales people, general management structure, types of customers serviced and financial information is presented in this report.

Competitive Advertising, Promotion and Marketing Analysis - This analysis examines the sales, marketing, advertising, and promotional structures for a number of anti-virus and systems management software companies. In particular, the analysis focuses on marketing and promotional budgets and expenditures, as well as expenses and revenues generated for each of 5 geographical regions worldwide.

System and Peripherals Manufacturer Competitive Sales, Promotion And Marketing Analysis - This analysis examines the expenditures and revenue structures for sales, marketing, promotional materials, and technical support for a variety of computer system and peripheral manufacturers.

Enterprise Asset Management Market Analysis - This analysis provides a highly detailed look at the marketing outlook and structure of a leading supplier of asset management software solutions. Specifically, the analysis focuses on general EAM structures, marketing and sales strategies, the sales organization, product strategies, and pricing strategies.

Online ISP Competitive Advertising Analysis - This analysis examines the online advertising policies of a major communities-oriented ISP. Specifically, the analysis focuses on the online advertising policies and programs offered including types of advertising offered, packaging of advertisements, the company’s structure of its advertising sales and operations organization, key advertising promotion messages, and general advertising sales strategy.

Competitive Internet Service Provider Profile Analysis - This analysis examines the marketing and advertising expenditures of two Internet service provider companies, specifically focusing on marketing expenditures for TV promotion, radio promotion, and print/web promotions.